QR codes have become a ubiquitous part of life. We see them everywhere – restaurant menus, magazine advertisements, parking lot signage, billboards – even on vehicles! QR codes are an amazing invention that allows you to encode a web page address onto a physical object or sticker. Anyone can use their mobile phone to scan the code and immediately visit the encoded web page.
It’s really amazing until… the restaurant gets a new point-of-sale system with a new ordering website and all of the menus and QR code placements have to be recreated. Or the parking company changes payment processors and has to reprint their signage. Or the magazine advertisement needs to bring people to the new digital campaign, not the old one. Or the… you get the point. The downside of encoding the digital into physical form is that while the digital world can be changed in an instant for free, in the physical world changes take time, hassle, and sometimes a lot of money.
That’s where Dynamic QR codes have a major advantage! By coupling high-readability codes with dynamic link redirection, you can produce a physical QR code and map it to any website destination later – completely removing the worry of a printed QR code with a link becoming obsolete. Dynamic QR codes are quickly becoming the default method of QR code usage for modern campaigns!